I did it. Today was Pierre Hermé’s Jour du Macaron, and, oui, mesdames et messieurs, I did the full circuit. I could have returned chez-moi with a ridiculous cache of 53 macarons. But because I’m a woman of restraint, and I came home with only 47. Actually, 43, since I ate four along the way.
So the premise of le Jour du
Macaron is you can go to any one of Pierre Hermé’s six boutiques in the
city, and get three free macarons of your choice. (While there, you’re
encouraged to drop some coins into a box for a couple different
charities—a very nice gesture.) But if you go to all six boutiques, and
get a card stamped to prove it, you’re rewarded with a box of 35
macarons. What does one girl do with 35 macarons, much less 53?! Well,
I’m eating as I type, for one thing…
I intended to do something like the Tour du Chocolat and Velib to all six boutiques. But they’re spread pretty well across the city so I alternated between bike, foot and Metro.
At 10:15, the madness began. There was already a line out the door of the rue Bonaparte location, having just opened at 10.
started there because I knew it would be the craziest, being Hermé’s
first boutique and being in Saint-Germaine. But after a relatively swift
move through the line, I got my three: milk chocolate and Earl Grey
tea, vanilla and le Magnifique: raspberry and wasabi.
Yes, they are as delicious as they sound.
Then I pedaled onto the rue Vaugirard location. Not as crazy, not at all. My three choices?
Pistachio, caramel and an unbelievable mélange of peach, apricot and saffron.
A few metro stops later, I was in the 16th arrondisement, at avenue Paul Doumer.
There, I scooped up chocolate, the mind-bending white truffle and hazelnut and apricot and pistachio.
Publicis Drugstore, my fourth location, there was a pretty serious line
and the employees were coming through it to stamp cards. Once my stamp
was added, I decided to save myself the 10-minute wait in line and forgo
those three free macarons. Really. How gluttonous can one be?
next stretch of the circuit was fun as it took me on my old commute
from the Champs-Elysée down to the first arrondisement. I pulled right
up to the Velib station in front of the rue Cambon location and hopped
By now, it was after noon and the waits were taking awhile. But I figured I was still on target to finish by 2.
got my card stamped, excited that I had just one more stop, and ordered
up the Médélice, lemon and hazelnut praliné; Fragola, raspberry and
balsamic vinegar; and the much-acclaimed olive oil and vanilla. Trust
me, it’s delicious.
I left the Galeries Lafayette
location to last, which was a mistake: it was the craziest scene. I
stood in line for 45 minutes, hungry for proper nourishment, having only
eaten a banana and another macaron. I was anxious to have the circuit
done. Still on track for my 2pm goal, but I hate waiting for food.
I got up to the counter and surprised the guy when I told him I’d skip
the three freebies and just get to my free boite.
Have you ever created your own assortment of 35 macaron flavors? It was crazy. I just kept ordering more and more. And more.
jasmine, coffee, milk chocolate and passionfruit, chocolate and cassis,
just plain old chocolate, more vanilla, more pistachio, more caramel,
two more of my favorites… more, more, more!
I have to find out how many macarons they went through today.