Wednesday, March 20, 2013

Three years ago, I did this

I did it. Today was Pierre Hermé’s Jour du Macaron, and, oui, mesdames et messieurs, I did the full circuit. I could have returned chez-moi with a ridiculous cache of 53 macarons. But because I’m a woman of restraint, and I came home with only 47. Actually, 43, since I ate four along the way.

So the premise of le Jour du Macaron is you can go to any one of Pierre Hermé’s six boutiques in the city, and get three free macarons of your choice. (While there, you’re encouraged to drop some coins into a box for a couple different charities—a very nice gesture.) But if you go to all six boutiques, and get a card stamped to prove it, you’re rewarded with a box of 35 macarons. What does one girl do with 35 macarons, much less 53?! Well, I’m eating as I type, for one thing…

I intended to do something like the Tour du Chocolat and Velib to all six boutiques. But they’re spread pretty well across the city so I alternated between bike, foot and Metro.

At 10:15, the madness began. There was already a line out the door of the rue Bonaparte location, having just opened at 10.

I started there because I knew it would be the craziest, being Hermé’s first boutique and being in Saint-Germaine. But after a relatively swift move through the line, I got my three: milk chocolate and Earl Grey tea, vanilla and le Magnifique: raspberry and wasabi.

Yes, they are as delicious as they sound.

Then I pedaled onto the rue Vaugirard location. Not as crazy, not at all. My three choices?

Pistachio, caramel and an unbelievable mélange of peach, apricot and saffron.

A few metro stops later, I was in the 16th arrondisement, at avenue Paul Doumer.

There, I scooped up chocolate, the mind-bending white truffle and hazelnut and apricot and pistachio.

At Publicis Drugstore, my fourth location, there was a pretty serious line and the employees were coming through it to stamp cards. Once my stamp was added, I decided to save myself the 10-minute wait in line and forgo those three free macarons. Really. How gluttonous can one be?

The next stretch of the circuit was fun as it took me on my old commute from the Champs-Elysée down to the first arrondisement. I pulled right up to the Velib station in front of the rue Cambon location and hopped in line.

By now, it was after noon and the waits were taking awhile. But I figured I was still on target to finish by 2.

I got my card stamped, excited that I had just one more stop, and ordered up the Médélice, lemon and hazelnut praliné; Fragola, raspberry and balsamic vinegar; and the much-acclaimed olive oil and vanilla. Trust me, it’s delicious.

I left the Galeries Lafayette location to last, which was a mistake: it was the craziest scene. I stood in line for 45 minutes, hungry for proper nourishment, having only eaten a banana and another macaron. I was anxious to have the circuit done. Still on track for my 2pm goal, but I hate waiting for food.

Finally, I got up to the counter and surprised the guy when I told him I’d skip the three freebies and just get to my free boite.

Have you ever created your own assortment of 35 macaron flavors? It was crazy. I just kept ordering more and more. And more.

Lemon, jasmine, coffee, milk chocolate and passionfruit, chocolate and cassis, just plain old chocolate, more vanilla, more pistachio, more caramel, two more of my favorites… more, more, more!

I have to find out how many macarons they went through today.


  1. So much fun! Last year in Toronto I visited something like 13 bakeries and came home with something like 60 macarons too. And major sugar hangover the next day! I hope you get a decent macaron or 2 today in NYC!

  2. Oh the things we do to get a sweet fix!!

  3. Whaaaat? Where was I and can we do our own version of this one day? And please do find out how many macaroons. Inquiring minds want to know. :)

  4. I remember your post about this So darn wonderful
    Would be a fun thing to do with a bunch of girlfriends for sure!!


  5. This year it was one free macaron and no box at the end...times have changed! Continues to support a great cause, but still!

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  13. Bravo, you took one for the team. I admire your spirit and dedication. I see from the top three that Pierre was not into quality control with the freebies. One is a bit wonky! :)

    And the first photo, I took one look and thought everyone was lined up to get in Kiehls! Free hand cream?LOL

    This was fun going the distance with you and I learned a lot of new flavors. I stick to pistache, violette and caramel. I'm so boring.

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